AI Expo 2019: Tim Jurka (LinkedIn, Director Feed AI) - Part 4 of 4
I recently attended the AI Expo 2019 at the Santa Clara Convention Center. Notes are from my understanding of the talk. Any errors are mine and mine alone. LinkedIn: A look behind the AI that powers the LI feed Tim Jurka (Dir. Feed AI) The talk was focused on the objectives of LinkedIn's Feed. The talk was focused to a high level (exec) audience. While I was familiar with the space, the objective function formulation and presentation was interesting: The recommendation problem for LinkedIn is maximizing Like/Comment/Share CTR + downstream network activation (virals) + encouraging new creators. Problem Formulation: P(click) + P(viral) * (alpha_downstream + alpha_creator * e ^ (- decay * E[num_response_to_creator]) alpha_downstream accounts for downstream effects; alpha_creator penalizes popular creators to induce diversity. General approaches (Toolbox): Multi Objective Optimization (ads vs organic content). Logistic Regression: Features, Embedding...